How to Create the Best Ads for Google

October 15, 2018 -

Google. It’s the world’s largest search network. It’s also one of the best places for your business to get noticed. By using Google Ads, you’re able to target your ads to the right people that are generating revenue for your business.

In this lesson, we’ll learn how create effective text ads. First, let’s break down the basic parts of the ad.

An ad consists of a headline, URL and a description. All of these components appear in a google text ad that is tailored to you and your business. Now, how do you write an ad to make it successful and relevant to your business? Easy. Let’s walk through the steps.

For one, you have to show what makes you stand out from the competition. What makes your product or business different? Highlight this in your ad.

You must use a call to action. What are you wanting customers to do when they click your ad? Are you wanting to educate, sell, or provide? Use your description in your ad to effectively call people to your landing page.

Utilize your keywords to generate your ad. What are people looking for when they come across your ad? It might be wise for you to include some of your keywords in your ad text.

Make your ad easily navigable to your landing page. Is your ad taking people to the right place on your website? You want to ensure your audience is going to the right place and can easily act on what your ad is calling them to do. If your ad is telling your audience to buy a pair of shoes, is your ad taking them to a place where they can act on that immediately?

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How to Create the Best Ads for Google | Blog