Paid Media Specialist - Partner
We are looking for a 1099 partner to execute digital, paid media campaigns. We envision the paid media partner to be the lead executor for all paid digital efforts across numerous channels, including programmatic, search, social, and native. This partnership is fully remote and has the option to work on-site, if needed.
Job Duties:
- Work cross-departmentally to align paid strategies and goals with the overall client strategy and goals
- Builds out digital media buys for various ad platforms and executing the day-to-day activity
- Optimize paid efforts, including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, and audience optimization
- Set up conversion tracking and retargeting pixels
- Manage the overall budget for all paid media efforts
- Measure and evaluate relevant paid media KPIs
- Provide insights and analysis on paid media performance
- Maintain knowledge of industry best practices and new technologies
Qualifications & Skills
- A minimum of 2 years of hands-on paid media experience
- Google ads certified (search, display and video)
- Strong understanding of Snapchat and Twitter advertising core competencies and LinkedIn marketing solutions
- Proficient in programmatic advertising
- Strong attention to detail with an analytical mind and outstanding problem-solving skills
- Available to participate and/or present at virtual client-facing meetings