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Marketing Self-Assessment
Do you have a website?
Yes
No
Yes, but I don’t love it
What Content Management System (CMS) do you use?
WordPress
Hosting-specific CMS (GoDaddy, Bluehost, HostGator, etc)
Mine is a proprietary CMS
Squarespace, Wix, or other all-in-one website platform
Other CMS
What’s a CMS?
What tools do you use to measure your website performance and conversions?
Just Google Analytics (or a similar analytics platform)
Google Search Console, Semrush, Ahrefs, Moz, Hubspot, or similar tools
All of the above
I don’t measure website performance. Should I?
How do you generate organic traffic to your website?
A blog
Keyword-optimized content
Backlinks from relevant, high-authority sites
All of the above
None of the above
Next
Is your business on social media?
Yes
No
Yes, but I haven’t posted in a long time or don’t post consistently
How do you plan and schedule your content?
I use a scheduling platform like Hootsuite or Sprout Social
I post in real-time on the social media platform
I haven’t posted in a while/I don’t plan my social calendar
Are you using paid advertising on social media?
Yes
No
I don’t know
Next
Does your business have a Meta (formerly Facebook) Business Manager?
Yes
No
I don’t know
How do people interact with you on social media?
I usually get a handful of likes or comments
People comment like, and share my content all the time
*Crickets chirping*
What other forms of paid digital marketing do you use?
Google Search Ads
Google Display Ads
Google Shop Ads
Youtube Ads
Performance Max
IP Targeting Ads
I don’t currently use paid digital marketing
Do you email your customers/clients with regular newsletters?
Yes
No
I don’t have a newsletter list
Yes, but not often
Next
Does your business have a cohesive visual identity?
Yes
No
I have a logo…but that’s it!
Do people ask many questions about your brand/business that feel obvious to you?
Yes, it’s so annoying! Why won’t they stop?
Yes, but that’s a good thing, right?
No, it’s easy for people to understand my brand/business
Do you have a lot of repeat customers or brand loyalty?
Yes
No
I don't know
What’s your average Google review?
1 star
2 stars
3 stars
4 stars
5 stars
I don’t have any Google reviews
Next
Do you have a mission or vision statement?
Yes
No
Yes, but I don’t think about it much
Are you consistent with your messaging?
I fly by the seat of my pants, so my messaging is whatever I feel like on a given day
I have a general idea behind all my messages, but it varies somewhat
We have brand guidelines or a tone of voice guide that are used in all our messaging and content
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