Skip to content
WHAT WE DO
Data Analytics
Marketing Innovations
Business Automation
WHO WE ARE
About
Industries
Careers
RESOURCES
WHAT WE DO
Data Analytics
Marketing Innovations
Business Automation
WHO WE ARE
About
Industries
Careers
RESOURCES
MEET WITH US
Marketing Self-Assessment
Do you have a website?
Yes
No
Yes, but I don’t love it
What Content Management System (CMS) do you use?
WordPress
Hosting-specific CMS (GoDaddy, Bluehost, HostGator, etc)
Mine is a proprietary CMS
Squarespace, Wix, or other all-in-one website platform
Other CMS
What’s a CMS?
What tools do you use to measure your website performance and conversions?
Just Google Analytics (or a similar analytics platform)
Google Search Console, Semrush, Ahrefs, Moz, Hubspot, or similar tools
All of the above
I don’t measure website performance. Should I?
How do you generate organic traffic to your website?
A blog
Keyword-optimized content
Backlinks from relevant, high-authority sites
All of the above
None of the above
Next
Is your business on social media?
Yes
No
Yes, but I haven’t posted in a long time or don’t post consistently
How do you plan and schedule your content?
I use a scheduling platform like Hootsuite or Sprout Social
I post in real-time on the social media platform
I haven’t posted in a while/I don’t plan my social calendar
Are you using paid advertising on social media?
Yes
No
I don’t know
Next
Does your business have a Meta (formerly Facebook) Business Manager?
Yes
No
I don’t know
How do people interact with you on social media?
I usually get a handful of likes or comments
People comment like, and share my content all the time
*Crickets chirping*
What other forms of paid digital marketing do you use?
Google Search Ads
Google Display Ads
Google Shop Ads
Youtube Ads
Performance Max
IP Targeting Ads
I don’t currently use paid digital marketing
Do you email your customers/clients with regular newsletters?
Yes
No
I don’t have a newsletter list
Yes, but not often
Next
Does your business have a cohesive visual identity?
Yes
No
I have a logo…but that’s it!
Do people ask many questions about your brand/business that feel obvious to you?
Yes, it’s so annoying! Why won’t they stop?
Yes, but that’s a good thing, right?
No, it’s easy for people to understand my brand/business
Do you have a lot of repeat customers or brand loyalty?
Yes
No
I don't know
What’s your average Google review?
1 star
2 stars
3 stars
4 stars
5 stars
I don’t have any Google reviews
Next
Do you have a mission or vision statement?
Yes
No
Yes, but I don’t think about it much
Are you consistent with your messaging?
I fly by the seat of my pants, so my messaging is whatever I feel like on a given day
I have a general idea behind all my messages, but it varies somewhat
We have brand guidelines or a tone of voice guide that are used in all our messaging and content
Submit
