Technology is an ever-changing platform. Whether you’re a part of a large or small business, it can be difficult to stay updated on your technology. You’re moving at 100 miles per hour. You don’t have time to slow down, much less learn a whole new process to reconstruct your company’s infrastructure.
There’s no time. Except you have to make time for it.
If other businesses are moving, and yours is standing still, then you are falling behind the curve.
When you fall behind the curve, it decreases your company’s productivity. So, logically speaking, you do have time to stay up to date with technology. You actually don’t have time to fall behind.
Suppose you get caught in the margin that’s lagging. In that case, your business’s productivity immediately decreases because you and your team have to work twice as hard instead of streamlining your processes with new technology.
Maybe you’ve tried to update your systems, but it didn’t work the way you had hoped. It’s frustrating when you put a lot of effort into something only to have it fail. It’s challenging to find that balance between productivity and margin time for innovation and technological improvement.
Why is Technological Integration Important?
Technology integration has always been important to your company. However, in a world that has been forced to work solely online for a year, it’s imperative.
When the COVID-19 pandemic struck in 2020, there was a shift in technology. People began to enjoy more flexibility than ever before with the work-from-home lifestyle. If your systems couldn’t accommodate this change, chances are your company probably suffered.
So, how do you stay ahead of the curve? Companies with the technology to conduct business without human contact flourished in 2020. Businesses like DoorDash, online retail stores, and streaming services boomed during the pandemic.
While their markets are more relevant to the immediate problem, you still need to be adaptable if you are going to succeed long-term as a company.
A lot of companies are missing the mark on this. So, what’s the common thread?
The Problem: What Most Companies Get Wrong
Typically small to midsize organizations have difficulty staying up to date with technology. Even if they have the technology to keep up with competitors, businesses lose productivity when their technology platforms don’t work together seamlessly.
Employees often find themselves having eight screens open at a time, which can give anyone a headache just by looking at it. Employees waste time handling complex problems that could be simplified by integrating the company’s technology stack.
So, what is technology integration, and how can your business achieve this?
Technology integration is when companies refine the technologies employed in a new product, process, or service. When you have integrated technology, your data is accurate and consistent throughout all technological platforms, allowing you to perform functionalities with precision and ease.
When you use technology to your advantage, your team will save time and grow. Imagine all the hours you could save instead of troubleshooting simple technological errors.
It sounds too good to be true, right?
The problem is that you have to actually implement technological solutions to begin transforming your business. Within the past ten years, technology services have expanded. There are so many to choose from, and they all claim to be the best at what they do.
It can be challenging to sift through the technology systems and find the one with the best benefits for you and your company.
The Solution: Separate Your Company from the Competition with a Technology Platform
Separate your company from your competitors. Many businesses are aware of this issue, but they don’t have the time to create a digital organization that is technologically integrated.
This is when your technology platform comes into play. Your technology platform is a set of software and your ecosystem of resources that helps you succeed. It is the foundation for your technology stack and sets a precedent for how all of your systems function.
With a technology platform, you can add or subtract applications to expand your company’s outreach and capabilities. When you have a technology platform as the foundation of your business, it integrates the applications you add to your platform so that they complement one another and work together seamlessly.
To build a successful digital platform, you should identify the needs of your audience and what your company needs to do to meet them.
Once you know your target audience’s needs, you will know what technologies your company needs to meet those needs efficiently.
Partner with a Marketing Firm that Understands The Industry
The problem remains the same: technology integration takes time. It takes trial and error, which takes even more time.
The good news is, the trial-and-error process is not your only option. Partner with a marketing firm that has the capability to take all of your data and technology and integrate it into one system seamlessly.
Technological integration creates productivity enablement. When you work with a marketing firm, you don’t have to go through it alone, and you receive guidance from experts in the field.
Grow Your Business With the AMG Team
At the AMG Team, our team is committed to you and your business goals.
We have a technology stack that works for our clients and grows their business.
Our technology platform is a set of software apps created by successful, long-standing, and reliable companies that easily integrate. These systems utilize clean data, so you can reach your target audience and expand your business accurately.
Contact us today to learn more about how our technology and marketing services can help transform your business.